Business Travel Executive | Meetings Strategies: Metrics of M&E Success

In the latest issue of Business Travel Executive, our CEO and co-founder, Alisa de Gaspe Beaubien, highlights why corporate meetings must shift from simple events into critical business infrastructure. At Groupize, we believe that the highest-value interactions happen face-to-face, where trust is built and decisions are accelerated. However, achieving true ROI requires being highly intentional about venue selection—minimizing traveler friction and fatigue while maximizing engagement. As Alisa notes, a successful meeting isn’t just about logistics; you are ultimately hosting a strategic business objective.