Why Groupize

Orchestrating the future of meetings & events

We're pioneers in bringing agentic AI to enterprise event management — empowering teams to do more with less while maintaining strict compliance.

groupize

/ˈɡruːpaɪz/
noun

The solution of choice for modern meetings management — unifying travel, spend, and compliance while delivering an amazing experience for planners and attendees.

verb

To effectively plan, manage, customize, optimize, and maximize group events and meetings.

“We have a sales meeting coming up on the 15th — go ahead and groupize it.”

Where it all began

“There has to be a better way.”

That phrase transformed our world. Travel and event industry veterans Charles and Alisa de Gaspe Beaubien were frustrated by the archaic, manual processes they faced running a successful group travel company. Unable to find any technology to streamline how group travel and events were sourced, booked, or managed, they set out to scratch their own itch — and built a bespoke platform.

It turned out to be a perfect solution for planners and hotels alike. That work ultimately grew into the Groupize.ai platform of today, revolutionizing an entire category and leading the digital transformation of global, end-to-end meeting management.

Pairing the fluency of a tenured technologist with the instincts of a consummate planner, the two co-founders bring an undeniable yin-and-yang dynamic. Their customer-first DNA turns customers into fanatics, products into obsessions, and employees into ambassadors.

Our mission & vision

The core principles driving our platform and our people

Honesty

Straight talk and transparency in every relationship — with customers, partners, and each other.

Integrity

We do what we say — protecting compliance, data, and trust at enterprise scale.

Innovation

We reimagined a fragmented legacy landscape — and keep pushing what agentic AI can do for events.

Customer-first

Serving customers by solving their problems and meeting their changing needs — the only way we know how.

Today, the Groupize vision is the same as when the company began: honesty, integrity, innovation, and customer-first. Everyone is treated like family and true business partners — and world-class service combined with continued innovation isn't a nice-to-have. It's the only way we know how to do business.

— The Groupize team

Recognized for innovation

Honored by the industry's leading voices

Innovation Award

Phocuswright

Corporate Travel Innovators

Skift

Top 25 Most Influential

Business Travel News

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