Enterprise SaaS industry veteran joins Groupize to expand new opportunities within life sciences, health care, and education markets
Groupize, the industry’s most innovative platform for meetings and events management, has welcomed SaaS industry veteran Brian De Leon as Director of Sales. In his new role, De Leon’s primary focus will be expanding and identifying new opportunities within life sciences, healthcare, and education.
De Leon brings over 20 years of experience helping Fortune 1000 companies and large organizations automate workflows, modernize payments, and gain visibility of potential fraud and compliance risks. As a result, he has built solid relationships not only with his customers and colleagues but among networks of consultants, corporate travel professionals, banking/finance experts, and SaaS pioneers. Brian has enjoyed sales roles at a top investment bank, super-regional bank, at marketing powerhouse American Express, as well as two early-stage fintech companies, one of which has grown to unicorn status.
On joining Groupize, Brian comments, “Because of the disparate systems that make up the corporate travel ecosystem, Groupize is uniquely positioned to be a comprehensive solution for the problems that modern travel and meetings organizers face, including new challenges fueled by the pandemic. I feel fortunate to be joining such a visionary company, and I am excited to bring my experience and knowledge to an already all-star team.”
This appointment follows an unprecedented period of growth for the company. It also responds to the growing global demand from organizations looking to ensure that they have the right technology in place to simplify, streamline, automate and centralize the complex end-to-end event planning experience.
“Adding Brian to our team is a fantastic opportunity to bring expertise and insights into how our platform can serve all stakeholders within an organization,” said Alisa de Gaspe Beaubien, CEO of Groupize. “His depth of experience and proven track record of success will be invaluable as we rapidly scale our business and expand into new markets. We feel privileged to have him on board.”
A sought-after speaker, educator, and volunteer at Global Business Travel Association chapters and finance-oriented organizations like the Institute of Financial Operations and Healthcare Financial Management Association, De Leon enjoys being a part of the communities he serves. He has a BS in Mathematics from the University of California, Irvine, and resides with his family in Orlando, Florida.
To learn more about Groupize, please visit groupize.ai
About Groupize
Groupize is the AI-native company for in-person corporate meetings, events, and group and guest travel. Its platform, aime™, uses specialized AI agents to support venue sourcing, planning, approvals, registration, logistics, and reporting. Groupize helps organizations reduce manual coordination and maintain visibility into meeting budgets, company policies, and performance, with solutions for enterprise, life sciences, government, and travel management organizations. Groupize is an SAP Concur partner. Learn more at groupize.ai.
Media Contact
Fisher LeVasseur, Growth Marketing Manager
flevasseur@groupize.com