Former SVP, Global Head of Customer Success at SAP Concur joins Groupize to accelerate enterprise growth and expand adoption of aime™, AI for Meetings and Events.
Boston, MA – October 5, 2026 – Groupize, the company behind aime, the AI-native platform transforming how global organizations manage compliant in-person meetings, events, and group travel, today announced the appointment of David Ballard as Senior Vice President (SVP), Sales. Ballard brings more than 10 years of leadership experience at SAP Concur and SAP, spanning customer success, global accounts, public sector, and private equity partnerships.
“David knows the ecosystem our customers already rely on from the inside,” said Charles de Gaspé Beaubien, Founder & Chief Commercial Officer of Groupize. “That experience, combined with his record of building and scaling sales teams, positions Groupize to accelerate enterprise adoption of aime during this transformative period of growth.”
Most recently, Ballard served as SVP, Global Head of Customer Success at SAP Concur, where he led a 250-person team across the Americas, EMEA, APAC, and U.S. Public Sector. He also chaired the steering committee that stood up the GO.gov platform, migrating 124 federal civilian agencies and 675,000 users. Previously, he overhauled SAP’s Global Private Equity team, resulting in significantly higher revenue and stronger partnerships with the world’s largest PE firms. He also headed and rebuilt SAP Concur’s U.S. Public Sector team, driving significant growth in the Federal and SLED markets, and led Global Accounts. Earlier in his career, he led worldwide sales at early-stage and private equity-backed software companies, including MicroEdge and IntraLinks.
At Groupize, Ballard will lead and scale the sales organization, accelerating enterprise growth and expanding adoption of aime. He will focus on the shift of events responsibility to travel managers, drawing on his network across the travel and expense (T&E) market, from enterprise to SMB, and his direct experience across Groupize’s core business pillars: SAP Concur and online bookings, TMCs, and the Meetings and Events, Life Sciences, and Government verticals.
“I’ve known Groupize for years from the other side of the table as a partner,” said Ballard. “I’ve watched the team build something real in meetings and events technology, and now they’re applying agentic AI to change how meetings get sourced, approved, and managed. Groupize has an outstanding product and invaluable partnerships, and I’m excited to help take it to the next level.”
About Groupize
Groupize helps global organizations plan, manage, and optimize in-person meetings, events, and group travel with aime, its agentic AI platform. aime manages the full program lifecycle—sourcing, approvals, attendee management, travel logistics, compliance, and reconciliation—while an integrated marketplace connects buyers with meeting suppliers. For Life Sciences, DSai™ (Digital Sign-In with AI) validates HCP licenses in real time and integrates with SAP Concur and MedPro Systems for accurate aggregate spend reporting. Organizations use aime to cut costs, work more efficiently, and gain full visibility across every meeting and event.
For more information or partnership opportunities, visit www.groupize.ai.
Media Contact
Fisher LeVasseur, flevasseur@groupize.com
